We help leaders make sharper marketing decisions.

“There’s a moment in most financial services marketing meetings when someone realizes, ‘If people aren’t understanding the value behind what we offer, we need to change how we’re telling our story.’”

I have sat in those meetings. Many times. Not as an outside observer, but as the leader responsible for driving the solution. That distinction shapes everything we do at Vinom Brand Advisory.

From the Ground Up

I moved to Mumbai to build my career, gaining experience across respected financial services organizations including ICICI Prudential Life Insurance, TATA AIA Life Insurance, and Lockton India Insurance Broking and Advisory Ltd., among others. Over the course of more than a decade, I worked with talented teams across functions, learning firsthand how strong brands earn trust, influence decisions, and drive growth. That journey led me to create campaigns, shape brand narratives, lead cross-functional initiatives, and contribute to strategic business outcomes in a sector where credibility is everything.

Over the course of eleven years, I developed a deeper understanding of how strong brands earn trust, influence decisions, and create lasting value:

1. Trust Over Transactions: In financial services, customers aren't just purchasing a product; they are investing in the peace of mind that someone has their back.
2. Alignment is Key: The most brilliant campaign falls short if the frontline distribution team isn't aligned with the vision.
3. The Complete Experience: A financial brand isn't built by a single campaign. It is forged in every single interaction a customer has with your company, requiring marketing leaders to own the ultimate outcome of the entire customer journey.

The Value of Client-Side Expertise

The sharpest marketing strategies come from those who have lived the reality of the business. I know what it’s like to navigate the pressure of a high-stakes renewal cycle, manage a midnight briefing before a major launch, and be in a meeting to successfully champion a budget I believed in.

That first-hand execution is exactly why I founded Vinom Brand Advisory. I wanted to bring that deep corporate experience directly to businesses, offering agile, value driven strategy without the layers or overhead of a traditional agency.

Built on Integrity

Vinom is named after my parents, Vinita and Om, and the company reflects the core values they instilled in me: that the only work worth doing is work you can stand behind completely. For us, that means choosing transparent honesty over easy answers, delivering the strategic insights you need to hear to build an enduring legacy.

How We Partner

We choose to focus exclusively on select group of insurance firms, broking houses, and financial services brands at any given time. We partner with founders and executive leaders who value having a seasoned marketing strategist sitting alongside them at the table, collaborating on growth from day one.

Every partnership starts with a genuine conversation. We dive deep into your business, your customers, your team, and your long-term vision, because we believe in uncovering the right solution before recommending a strategy.

If you’re ready to have that kind of conversation, I’d love to connect.

Parul Sharma
Founder, Vinom Brand Advisory

parul.sharma@vinombrandadvisory.com